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Magic Elements in Email Campaigns

Posted by on Jul 14, 2014 in blog, Webinar | 0 comments

WSI’s Digital Power Hour: Add Some Magic Elements to Your Email Campaigns! Thursday, July 24, 2014 @ 10:00AM (CDT)   Like fashion trends, marketers seem to always be changing their minds about the condition of email marketing. Is it dead? Or is it alive and kicking? The buzz around social media and other “hipper” digital marketing tools have left many brand custodians wondering if email marketing is ineffective and old-fashioned, or if it still works. As a company whose bread and butter comes from providing cutting edge digital marketing solutions to clients, you’ve got to believe us when we tell you that email marketing is not just alive – but that it’s thriving! Fact is it’s the most effective lead nurturing and management technique according to most marketing professionals across the globe. The secret is and here is the catch in doing it right! Attend WSI’s free webinar on “5 Steps to World Class Email Marketing” at 10 AM (CDT) on July 24, 2014 to get some “insider secrets” that will help you produce email marketing campaigns that are better than some of the best. We promise you’ll leave with a bucketful of wisdom that you can apply to score a perfect score in your email marketing program! To reserve your spot for the webinar register at http://bit.ly/gunnar-july2014 If any of your friends/colleagues are interested in learning successful email marketing tips and techniques, please forward my mail to them so they can register as well. And should you wish to discuss any aspect of your brand’s digital marketing strategy I am only a phone call or email away. Regards, Gunnar Hood  ...

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Email Marketing Still Matters

Posted by on Jul 14, 2014 in Uncategorized | 0 comments

YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS IN THIS ISSUE: • Email Marketing Still Matters • How To Optimize Your Email Marketing Campaigns July 2014 Web version | Mobile version CONNECT WITH WSI: Email Marketing Still Matters Don’t Sleep On Your Inbox WSI VIDEO: 5 TIPS TO ACHIEVE EMAIL MARKETING EXCELLENCE Recently, Jason Hirschhorn, a man with serious digital savvy, raised $2.25 million in seed funding to turn his popular email newsletter into a company. That’s right, he built and then pitched a successful business idea based on linking to great content other people created. The vehicle that drives those links (and essentially the business)? Email. Marketing. Whether you’re actively ignoring email as a marketing channel (because you think it doesn’t work) or it’s just one of those things you “haven’t gotten around to”, we have a few suggestions. Change your mind and/or find the time. Quickly. It takes time to build lists and concoct the perfect email recipes, but it’s going to pay dividends well into the future, so the sooner you start, the better.   Think about it: we all use email. Most of us use it daily and some of us use it all day long. Email is at the core of our digital experiences. While it might seem like email is old and out of style, that’s only due to the rapid growth and popularity of social media. It’s understandable that the flair and panache of Facebook, Twitter and LinkedIn are more intriguing than tired old email. But at the end of the day, you have to go with what works. And for many businesses, the simplicity of email marketing has become little more than a missed opportunity.   Hirschhorn, somebody who would know, summed email marketing up perfectly when he said: “It’s a great place to get in front of people who are interested in what you have to say. Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet.”   Embrace The Newsletter If email isn’t going anywhere and everybody is using it, why aren’t you? It’s a question that deserves an honest answer. “It’s too hard,” “I don’t know how” and “it costs too much,” might have been legitimate answers a few years ago – but now they’re just excuses. The fact is there are tools and services that allow you to get an email newsletter up and running in no time; and if you really need help with strategy and set-up, a WSI expert would be happy to help. After all, doesn’t remaining connected to potential customers who have asked you to send them information on topics they’re...

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