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WSI Retained for a Local SEO project with Sherwin Family Vineyards in St Helena, California

Posted by on Sep 12, 2014 in blog | 0 comments

Sherwin Family Vineyards, home of the Patriotic Pour, is one of the top St Helena Wineries, located in Napa Valley. The Sherwins are highly respected for their Estate Cabernet Sauvignon, and their Cellar Scraps are one of the most underrated wines in Napa.  They are actually the only wine maker in the United States that is allowed to place the American Flag on their bottle. The vast majority of their business comes from word-of-mouth and they wanted to better understand how to leverage digital marketing to grow their business.  WSI was able to help them measure the market potential, conduct a local competitive analysis, and develop a clear digital marketing strategy. The initial goal of this program is to increase the visits to their tasting rooms.  In order to do this WSI is to optimize the content on the website for searches related to St Helena Wineries, to build out their Google My Business page, and leverage citation and link building strategies. The project also includes Google Analytics and Google Webmaster Tools setup and optimization so that the results can be measured and evaluated.  If we are lucky, we might even help them sell one of their 6 Liter 2006 Crystal Commemorative Etched American Flag Bottles which retail for...

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WSI Retained for Additional SEO Project with Eagle Mountain Products Company

Posted by on Sep 4, 2014 in blog, Case Study, SEO | 0 comments

Eagle Mountain Products, is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets. WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very happy client. Phase two of the SEO, which began in June of 2014, is focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages have now been optimized with new URLs, Title Tags and Meta Descriptions. Some examples of the category and sub-category pages are shown below: http://www.buyeagle.biz/watco-manufacturing/watco-drains-overflow-plates http://www.buyeagle.biz/watco-manufacturing/watco-drain-parts http://www.buyeagle.biz/woodford-manufacturing/woodford-faucets http://www.buyeagle.biz/woodford-manufacturing/woodford-faucet-repair-kits http://www.buyeagle.biz/woodford-manufacturing/woodford-vacuum-breakers http://www.buyeagle.biz/woodford-manufacturing/woodford-plumbing-parts Preliminary analysis indicates that organic entrances through the optimized pages have nearly tripled since implementation. For the balance of the year, additional off page optimization including blogs at Tumblr, WordPress, Blogger as well as Google+ posts and organic link building will likely accelerate these...

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