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Platypus Wine Tours Selects WSI as Digital Marketing Partner

Posted by on May 28, 2018 in blog | 0 comments

Platypus Wine Tours, a leading wine tour company located in Napa Valley and Sonoma in California, has partnered with WSI to perform a wide range of digital marketing services, including Search Engine Optimization, Digital Advertising, Social Media Management and Marketing Automation. Platypus Wine Tours is a wine tour company specializing in intimate, unforgettable tours to Napa Valley and Sonoma wineries. With their team of passionate and very experienced tour guides and support staff, they are specializing in tours of Napa Valley  and Sonoma Valley wineries, as well as other magnificent local wine regions, such as St. Helena and Calistoga, Healdsburg, Russian River, Dry Creek, West Side and Alexander Valley. The company conducts daily shuttle bus tours to join (Join-in Tours), and also private tours, with dedicated drivers/guides and a non-shared vehicle (Private Wine Tours). The following wine tour options are offered by Platypus Wine Tours: Napa Valley Join-In Tour Sonoma Valley Join-In Tour North Sonoma Join-In Tour San Francisco Napa Wine Tours via Vallejo Ferry Private Wine Tours Napa Valley Join-In Tour Paired with Napa Valley Balloon Flight As part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter. The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, website visits and online bookings for the different tour options. This post originally appeared at...

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Laundry and Dry Cleaning Company retains WSI for SEO for the 9th year

Posted by on May 26, 2018 in blog, SEO | 0 comments

Established in 1929, Sarni Cleaners of Greater Boston is a laundry and dry cleaning service with three stores in Downtown Boston: Financial District, North End and South End. It has a strong focus on laundry and dry cleaning pickup and delivery service which is operated by a fleet of five trucks in Boston, Cambridge and Brookline. In addition, it provides same day or next day dry cleaning service in downtown Boston, and has a modern state-of-the-art laundromat in the South End store. Recently, Utopia Cleaners which operates in Arlington, Woburn and Newton, Massachusetts acquired Sarni Cleaners, and continues to retain WSI for SEO and email marketing services. SEO Program for Laundry and Dry Cleaning Company Through years of consistent SEO activities, including keyword research, on-page optimization, blogging, link building, citation building, and generating customer reviews, Sarnidrycleaners.com has always stayed on the first page of search results for relevant keywords including the following Dry cleaner Boston Dry cleaning services Boston Laundry and dry cleaning pickup and delivery Boston Laundry and dry cleaning pickup and delivery Cambridge Wash and fold laundry service Boston Over the years, we have published over 130 blog posts at sarnidrycleaners.com. WSI’s local SEO program also includes optimizing citations in business directories such as Yelp and Google My Business, sharing content on WordPress, Medium, Blogger, and Weebly, as well as frequent social posts on Facebook, Twitter, Google+, Google My Business and Pinterest. Customers have provided feedback as well as reviews on these social media platforms. Email Marketing Program for Laundry and Dry Cleaning Company WSI’s digital marketing solution also includes email marketing to the company’s customer list using Constant Contact’s professional email marketing service. The email blasts contain coupons which are also posted on Google My Business and social media sites. These monthly promotions have helped to retain customers as well as drive traffic to the website. Under new ownership, Sarni Cleaners will continue to enjoy superior SEO service from WSI. We will continue to track key metrics such as website traffic, rankings, organic links, conversion and conversion rates using Google Analytics and search console. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution. About The WSI Touch in Greater Boston, Massachusetts Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI...

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Playground Equipment Supplier Continues SEO Program with WSI

Posted by on May 24, 2018 in blog, SEO | 0 comments

Newton, MA based playground equipment supplier Premier Park & Play has renewed its SEO program with WSI and added email marketing services to generate leads for the company. The Company represents playground equipment manufacturers such as Play Mart, Play Land, Jambette, and Themed Concepts. It also provides outdoor musical instruments from Freenotes Harmony and spray parks / splash pads and other water play equipment from Water Odyssey and other suppliers. Premier Park & Play provides not only the equipment, but also play equipment installation, playground surfacing, playground furnishings, outdoor shelters as well as playground design and construction and project management. For over a decade, the Company has built many playgrounds for schools, parks, campgrounds, apartment complexes and daycare centers in Massachusetts, Connecticut and other parts of New England. In addition to play equipment for children, Premier Park & Play also provides and installs outdoor sports and fitness equipment for adults and children in parks, apartment complexes and other recreational spaces. Commercial fitness equipment such as cardio walkers, upright cycles, chest press and balance boards are offered. The Company represents ActionFit, Play Mart, First Team and Jambette in this category. Premier Park & Play strongly supports eco-friendly playground equipment manufacturers who use recycled materials for their products and energy saving processes in their facilities. Play Mart, for example, uses recycled milk jugs to make plastic play structure. Recycled tires are used to make rubber mulch playground surfaces. SEO Program for Playground Equipment Supplier WSI started an advanced SEO program for the Company last year which resulted in new optimized web pages for different product categories as well as playground project portfolios for schools and parks, citations in local business directories, blog posts on the popular blogging platforms WordPress, Blogger, Medium and Weebly, social media posts on its Facebook, Google+, Pinterest and Linkedin pages. We will continue this effort. Email Marketing Program for Playground Equipment Supplier In addition, WSI started an email marketing program that sends news updates and promotions to targeted markets such as Parks & Recreation Departments of cities and towns, day care centers and landscape architects. Calls to Action buttons are included in these newsletters to encourage recipients to download product catalogs from the website based on their interests. Early campaigns were very well received and produced many more leads for the playground supplier. WSI continues to monitor and analyze the SEO and email campaign results using Google Analytics and Search Console. Each month WSI produces a report that includes key metrics such as website traffic, rankings, organic links, conversion and conversion rates. Traffic to premierparkplay.com has increase by 35% in the past year. We expect to achieve significantly increased lead generation rates from the SEO and email marketing programs. About The WSI...

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Executive Employment Lawyer Renews SEO program with WSI

Posted by on May 22, 2018 in blog, SEO | 0 comments

A highly regarded and experienced attorney for contracts, tax and employment attorney, Robert Adelson, Esq., has renewed his engagement with WSI for SEO and email marketing services for his executive employment law practice. Based in Boston, Massachusetts, Attorney Adelson has advised and represented CEOs and other senior executives not only in Massachusetts but all over the country regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. Frequent Writer of Executive Employment Issues Attorney Adelson publishes executive employment articles regularly on CEO World magazine, the world’s leading business magazine written strictly for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide with more than 12.4+ million page views. These articles include topics such as wrongful termination, consulting between CEO positions, RSUs and restricted stock as equity compensation, phantom stock, startup CEO positions, etc. Attorney Adelson’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications. Attorney Adelson is also active in Boston’s hot startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. SEO Program for Executive Employment Lawyer In December 2016, we started a comprehensive SEO program for Attorney Adelson’s executive employment website.  We eliminated one of his old websites and redirected the pages to the more comprehensive website that he owns. We converted the website into a mobile-responsive website and added an SSL certificate. We performed on page search engine optimization for pages that represent his key areas of practice: Executive employment agreement and CEO job offers Executive equity compensation including restricted stock and RSUs Non-Compete, non-disclosure and other restrictive covenants Change of control and retention Severance compensation packages Wrongful termination A comprehensive content marketing and local SEO program was implemented. The activities include registering the website in legal business directories, optimizing his Linkedin and Google My Business profiles, posting regularly on these profiles as well as on Google+, writing new articles which are published on CEOWorld magazine and on LinkedIn, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly. These activities aim to increase links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website. These efforts have resulted in a big increase in the number of relevant and qualified leads that Attorney Adelson has received in the past year. He is very pleased with the results and has committed to continuing the program. He also recognized our efforts by writing a review...

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SignPlex in Albuquerque Hired WSI to Manage SEO

Posted by on May 21, 2018 in blog, SEO | 0 comments

  WSI has recently partnered with SignPlex to implement a digital marketing program. SignPlex is a full-service graphics design and printing company in Albuquerque offering signage, vehicle graphics, custom banners, wall & window graphics, business neon signs etc. SignPlex is a 3M and UL certified company offering tools to help businesses market their products and services. Visit their website for details. WSI Internet Marketing Program for SignPlex WSI built SignPlex a new search engine optimized website.The On-Page SEO has beencompleted, and the following pages have been optimized to grow their online visibility and prominence in search engines: https://www.signplex.com/our-services/business-branding-albuquerque/ https://www.signplex.com/our-services/commercial-signs-albuquerque/ https://www.signplex.com/our-services/directional-wayfinding-ada-signage-albuquerque/ https://www.signplex.com/our-services/car-truck-and-vehicle-wraps-albuquerque/ https://www.signplex.com/our-services/dimensional-lettering-albuquerque/ https://www.signplex.com/our-services/wall-and-window-graphics-albuquerque/ https://www.signplex.com/our-services/tradeshow-displays-graphics-albuquerque/ https://www.signplex.com/our-services/custom-neon-sign-conversion-albuquerque/ https://www.signplex.com/our-services/custom-car-decal-vinyl-wrap-albuquerque/ https://www.signplex.com/our-services/custom-banner-maker-albuquerque/ https://www.signplex.com/our-services/custom-business-signs-albuquerque/ WSI will now begin with Off-page optimization which includes registering the company in various directories along with building quality backlinks. Monthly blog posting will also be done on various platforms including WordPress, Weebly, Blogger, Tumblrand Medium. Regular reporting will be done to track the website’s progress. The combined effect of the on-page and off-page optimization will help increase the company’s rankings & bring relevant traffic to the site. If you are looking for a reputable digital marketing company, visit WSI today! This post was originally posted at:...

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