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Email Marketing Still Matters

Posted by on Jul 14, 2014 in Uncategorized | 0 comments

YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS IN THIS ISSUE: • Email Marketing Still Matters • How To Optimize Your Email Marketing Campaigns July 2014 Web version | Mobile version CONNECT WITH WSI: Email Marketing Still Matters Don’t Sleep On Your Inbox WSI VIDEO: 5 TIPS TO ACHIEVE EMAIL MARKETING EXCELLENCE Recently, Jason Hirschhorn, a man with serious digital savvy, raised $2.25 million in seed funding to turn his popular email newsletter into a company. That’s right, he built and then pitched a successful business idea based on linking to great content other people created. The vehicle that drives those links (and essentially the business)? Email. Marketing. Whether you’re actively ignoring email as a marketing channel (because you think it doesn’t work) or it’s just one of those things you “haven’t gotten around to”, we have a few suggestions. Change your mind and/or find the time. Quickly. It takes time to build lists and concoct the perfect email recipes, but it’s going to pay dividends well into the future, so the sooner you start, the better.   Think about it: we all use email. Most of us use it daily and some of us use it all day long. Email is at the core of our digital experiences. While it might seem like email is old and out of style, that’s only due to the rapid growth and popularity of social media. It’s understandable that the flair and panache of Facebook, Twitter and LinkedIn are more intriguing than tired old email. But at the end of the day, you have to go with what works. And for many businesses, the simplicity of email marketing has become little more than a missed opportunity.   Hirschhorn, somebody who would know, summed email marketing up perfectly when he said: “It’s a great place to get in front of people who are interested in what you have to say. Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet.”   Embrace The Newsletter If email isn’t going anywhere and everybody is using it, why aren’t you? It’s a question that deserves an honest answer. “It’s too hard,” “I don’t know how” and “it costs too much,” might have been legitimate answers a few years ago – but now they’re just excuses. The fact is there are tools and services that allow you to get an email newsletter up and running in no time; and if you really need help with strategy and set-up, a WSI expert would be happy to help. After all, doesn’t remaining connected to potential customers who have asked you to send them information on topics they’re...

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WSI Renews Contract to Manage SEO for Closet Works, Inc.

Posted by on Jun 30, 2014 in Uncategorized | 0 comments

Started in 1990, Closet Works, Inc. is one of the Philadelphia region’s premier manufacturers and designers of walk-in custom closets.  With a full team of expert designers who provide a free, in-home design consultation, take into account all your storage objectives, personal preferences, etc. and produce a 3D computer-generated drawing to show you how your completed project would look. As an integrated designer, manufacturer and installer, Closet Works, Inc. has full control over all aspects of the process and can offer the highest quality materials and closet systems installations at very reasonable prices.  The company does business not only in the 5-county Philadelphia area including Montgomery County, Delaware County, Bucks County, Chester County and Philadelphia County, but also the greater metropolitan New York City area, New Jersey and northern Delaware. Closet Works, Inc. has an almost infinite selection of closet organizers and a huge brain trust of design experience with hundreds of satisfied customers whose closet organization challenges have successfully been met.  Baby closets, kids closets, home offices and garages are all familiar turf for the company. WSI has worked with Closet Works, Inc. for over a year to increase its discoverability and inbound traffic and recently renewed and expanded our program in this challenging space.  The SEO implementation included intense keyword research, followed by a complex content strategy and on-page optimizations.  As a result, many brand new pages were added to the website to support keywords most relevant to the company’s business. WSI devised an active publication calendar of blog posts and press releases that are syndicated through social media platforms such as WordPress, Blogger, Google+ and many other online properties.   Other off page activities may be added over the next several...

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