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May, 2018 | Your Best Choice for Online Marketing and Web Design in Oklahoma - WSI Digital Marketing - Part 2

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Family Owned RV Center Partners with WSI for Website Optimization

Posted by on May 7, 2018 in blog | 0 comments

Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website.  Nohr’s is currently run by the third generation of the family that started the business in 1963.  They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs.   Nohr’s also buys used RV’s as well as taking them in on consignment. Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns.    These strategies will improve their performance through Google organic search and Google paid search. The core focus of these campaigns will be: Motorhomes – http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vt=motorhome Teardrop Trailers – http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=teardrop Travel Trailers – http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?ac=travel trailer|travel trailer – lite Fifth Wheels – http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=fifth wheel In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well.  This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr. Implementation is already well underway and is playing a significant role in moving current RV inventory. This post originally appeared:...

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Lighting Maintenance Services Company selects WSI for New Website and SEO

Posted by on May 4, 2018 in blog | 0 comments

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative. PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970.  PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills. In June, 2017 WSI was engaged to begin the new website and the SEO project.  The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017.  The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry.  PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com. For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website. For each of the 10 keywords we added or optimized a page on the new website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation: LED Lighting Installation Companies – https://www.pkklighting.com/lighting-services/led-lighting-installation-companies LED Commercial Light Fixtures – https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures LED Parking Lot Pole Lights – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights Parking Lot Pole Light Maintenance – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/ LED Commercial Outdoor Lighting – https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting LED Street Light Fixtures – https://www.pkklighting.com/lighting-services/led-street-light-fixtures LED Emergency Exit Lights – https://www.pkklighting.com/lighting-services/led-emergency-exit-lights Lighting Maintenance Services Company – https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company Light Bulb Sales – https://www.pkklighting.com/led-bulb-sales/ Light Bulb Recycling – https://www.pkklighting.com/light-bulb-recycling/ The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors. This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/....

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AHS Rescue Hires WSI for SEO Campaign

Posted by on May 2, 2018 in blog | 0 comments

  When you are looking for a quality supplier of technical rescue equipment and training for high-angle, rope rescue or swift water applications, look no further than AHS Rescue.com. AHS Rescue, and its sister company, Arizona Hiking Shack, is a leading supplier to work at height professionals, search and rescue teams, and the avid mountaineering  sportsman. Because municipalities, government entities, rescue technicians and sports enthusiasts are in need of quality training and equipment that AHS Rescue provides, our firm was hired to improve the outreach and brand visibility for its online store. SEO Optimization Plan For this SEO project, the WSI team started with in depth keyword research to identify the highest potential keywords with sufficient search activity. From there, we  selected the 10 top keywords we felt would be the most successful for driving quality leads and sales to their website For each of the 10 keywords, we optimized a brand new page on the new website, as well as reorganized the website to improve the navigational structure.  The following pages and primary keywords are covered in this phase of the implementation. Equipment Pages: https://www.ahsrescue.com/fall-protection-harness-equipment.html https://www.ahsrescue.com/rope-access-equipment.html https://www.ahsrescue.com/rope-rescue-equipment.html https://www.ahsrescue.com/high-angle-rescue-equipment.html https://www.ahsrescue.com/confined-space-rescue-equipment.html   Training Pages https://www.ahsrescue.com/high-angle-rescue-training.html https://www.ahsrescue.com/rope-rescue-training.html https://www.ahsrescue.com/rope-access-training.html https://www.ahsrescue.com/rope-rescue-classes.html https://www.ahsrescue.com/fall-protection-training.html In Phase 2, after the optimization and web architecture was improved, quality link building, blogging, social posting, and analytics will support the effort to improve their visibility online. This off-page optimization will include syndicating new blogs on Tumblr, WordPress, Weebly and Blogger, as well Facebook, LinkedIn and Google+.   With this activity, we expect great results for the store and their image!     This post originally appeared:...

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