Basin Engineering, an Oklahoma City based firm providing oilfield engineering, wellsite supervision and contract operations services has retained WSI for SEO, Marketing Automation and website development services.
Since 1995, Basin Engineering has built a reputation in the oil industry for providing investors and operating companies with top notch consulting and engineering services for everything from prospect evaluation to production.
With the growth in private equity ownership of mineral properties, Basin Engineering has expanded their capabilities in contract operations to provide investors and non-operating companies with complete turn-key solutions for drilling, completion and production as well as back-office capabilities.
The goal of engaging WSI for digital marketing is to make it easier for Basin customers and prospects to find the services to meet their needs and connect with the experts best able to help them.
As part of the Search Engine Optimization strategy, WSI has developed and optimized website content related to Basin’s primary services. You can see examples of the on-page optimization at:
With the content developed and the on-page optimization complete, work continues to optimize the off-page elements for greater search visibility. These efforts include directory listings, citations and blogging accounts. Blogging activity will be found on WordPress, Weebly and Blogger.
Key performance indicators have been established to measure and manage progress.
Marketing automation services have been developed to improve lead tracking capabilities and provide prospects with the type of information they need to evaluate Basin Engineering’s service offerings and connect with the Basin team.