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WSI Retained by Tom Needham Insurance for a New Website and SEO Implementation

Posted by on Sep 6, 2015 in Case Study, SEO | 0 comments

Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented.    Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.   After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:   https://www.tomneedhaminsurance.com/homeowners-insurance/   https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/   https://www.tomneedhaminsurance.com/blog/   Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social...

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WSI Completes On Page SEO for Governors State University Site

Posted by on Dec 5, 2014 in blog, Case Study, SEO | 0 comments

WSI has recently completed the on-page search engine optimization for Governors State University, an Illinois state university located 35 miles south of Chicago. This year comes on top of an exciting year for GSU as they have transitioned from an upper-division public university that admitted only juniors, seniors and graduate-level students to a full 4-year university. As a four-year public university, they are currently serving more than 5,500 students and offer 64 degree and 24 certificate programs. As with all SEO projects, WSI’s first step is deep key word research for the undergraduate division as well as five schools and colleges. As the website’s current pages use very precise language to describe the various programs, it was decided that they should remain “as is” to convey that information to prospective students. To accommodate the new SEO copy, a new section on the site was created. This section was titled “browse”. The SEO landing pages in this section give visitors an overview of the university and its programs with links to the more informational pages. In total 90 new optimized landing pages were added to the site. For the undergraduate project WSI’s research identified general keywords such as “colleges in chicago” and “chicago colleges”, as well as more specific keywords such as “business degree” and “psychology degree”. WSI then tackled the five schools and colleges, primarily focusing on graduate degrees, to match keywords to appropriate new landing pages. Examples of some of the high volume keywords are shown below: College of Arts and Sciences adult education, masters in computer science, communications degree, and it degree School of Extended Learning esl and six sigma certification chicago College of Education ed.d degree and masters in education College of Health and Human Services masters in nursing and masters in health administration College of Business and Public Administration mba and accounting degree   Off-page search engine optimization for GSU will begin in December. This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs at Blogger, WordPress, and Tumblr as well as local directory listings will be the major focus of this...

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WSI Retained for Additional SEO Project with Eagle Mountain Products Company

Posted by on Sep 4, 2014 in blog, Case Study, SEO | 0 comments

Eagle Mountain Products, is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets. WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very happy client. Phase two of the SEO, which began in June of 2014, is focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages have now been optimized with new URLs, Title Tags and Meta Descriptions. Some examples of the category and sub-category pages are shown below: http://www.buyeagle.biz/watco-manufacturing/watco-drains-overflow-plates http://www.buyeagle.biz/watco-manufacturing/watco-drain-parts http://www.buyeagle.biz/woodford-manufacturing/woodford-faucets http://www.buyeagle.biz/woodford-manufacturing/woodford-faucet-repair-kits http://www.buyeagle.biz/woodford-manufacturing/woodford-vacuum-breakers http://www.buyeagle.biz/woodford-manufacturing/woodford-plumbing-parts Preliminary analysis indicates that organic entrances through the optimized pages have nearly tripled since implementation. For the balance of the year, additional off page optimization including blogs at Tumblr, WordPress, Blogger as well as Google+ posts and organic link building will likely accelerate these...

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WSI creates new image and website for Bearing Tree Land Surveying

Posted by on Aug 29, 2014 in blog, Case Study | 0 comments

Bearing Tree Land Surveying & Aerial Mapping selected WSI to update their brand image and redesign their website using the latest in technology. Bearing Tree is an Oklahoma City based company providing quality land surveying services as well as cutting edge 3d scanning and aerial mapping to businesses locally and across the country. Surveying plays a critical role in many industries, inclluding assessing site viability, evaluating real estate acquisition, and validating construction projects.  3d scanning using Lidar technology expands upon the traditional land surveying offering precision measurements in data files that can be reviewed from unlimited angles.   Applications for 3d scanning are almost limitless ranging from crime scene recording to manufacturing and processing facilities management to structural and engineering applications. Digital Audit and Competitive Analysis WSI worked with Bearing Tree Land Surveying to understand their business and the needs of their clients to develop the right strategy for a new website, starting with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. WSI also recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop. Brand Refresh and Logo Design To reflect the range of expanded services, WSI also worked with Bearing Tree to develop a new brand logo.  Surveyors have used a bearing tree as a reference point for centuries, and the tree is a core element of the logo and captures the land-surveying element of their business.  The blue globe signifying both blue sky and their expanded reach represents the aerial survey.  Finally, the tag line “Quality Results from Every Angle” emphasizes Bearing Tree’s commitment to delivering unparralleled accuracy that stands the test of time. About WSI WSI is the world leader in Internet marketing, web development and web design.  Our global network of Digital Marketing Consultants in over 80 countries is the largest in the industry.  A WSI competitive analysis starts with determining how to profitably generate more leads and customers for your business.  Contact WSI today to learn how you can improve your online marketing ROI....

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WSI delivers SEO results for Total Medical Personnel Staffing in Oklahoma

Posted by on Jun 30, 2014 in Case Study, SEO | 0 comments

WSI optimizes Total Medical Personnel Staffing website for search traffic.  WSI was hired to perform Search Engine Optimization work for Total Medical Personnel Staffing, a locally owned health care staffing agency with offices in Oklahoma City and Tulsa.  Since 1987 Total Medical has been exclusively focused on providing quality staffing solutions to top rated medical facilities. Demand for medical services will continue to grow for the next decade and Total Medical wants to increase their visibility to qualified talent.  WSI conducted competitive analysis and performed keyword research to develop a strategy that included both on-page and off-page optimization tactics. The on-page optimization including developing a layout and content for 10 new website pages to reflect the target audience and specific keywords.  Within 2 weeks of being launched, the newly created pages were ranking in the Top 20 results for relevant Google searches, providing immediate visibility to new candidates. The off-page optimization solutions include the use of Google + and other social media directing links to key onsite pages.  In addition, WSI helped develop citations from authoritative sites in combination with verfiied third party reviews generate the right balance of quality links. Analysis revealed a large percentage of the website visitors were frequent users of smartphones and to deliver an optimal user experience, WSI developed a mobile-friendly website. The combination of the mobile website and SEO strategy have resulted in a significant increase in new website visits as well as increased levels of engagement from visitors. WSI is the world leader in Internet marketing, web development and web design.  Our global network of Digital Marketing Consultants in over 80 countries is the largest in the industry.  A WSI competitive analysis starts with determining how to profitably generate more leads and customers for your business.  Contact WSI today to learn how you can improve your online marketing...

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