Business Questionnaire

Name*

First Last

Email*

Job Title*

Company*

Years in Business

Number of staff

Business Phone*

Website*

LEAD GENERATION

To generate new business:

1) Our target market is:

8-25 year olds
26-49 year olds
50-64 year olds
65+ year olds

2) We don't believe in advertising. We rely on word of mouth.

3) Lead generation is very important!

4) We do not generate enough leads to meet our sales objectives.

5) We get enough leads, but do not close enough business to meet our sales objectives.

6) It is difficult to measure the success of our marketing/advertising.

7) We are disappointed with the return on investment from traditional advertising.

8) We currently use for advertising/marketing:

Other

COMPANY WEBSITE

Our business website:

1) We don't have a website now and it's affecting our credibility/image and costing us business.

2) Our website is out of date, difficult to navigate and/or makes us look bad

3) We have a website but we never get any leads (drop-ins, phone calls or emails) from it.

We get a few leads online, but we know we're missing out on a lot more.

5) We don't show up on search engines (for important key phrases) but our competitors do

6) Our competitor's websites are much better than ours and they are getting excellent results.

We know from our analytics / traffic reports:

We get lots of visitors to our website
We get very few visitors to our website
We don't understand the reports
We don't get reports

CURRENT INTERNET MARKETING PROVIDER (WEB DEVELOPER)

Our web developer / Internet Marketer:

1) We have not seen or heard from them since they built the website.

2) They have never made suggestions to improve our Internet marketing strategy.

3) Every time we need something done, it costs and arm and a leg.

4) It takes forever to get anything done.

5) They are no longer in business.

6) If we do this again, we want a company that can deliver high quality solutions, on time, on budget.

7) We want to work with a company that is more than some techie working out of his basement

8) We want to work with a company that can provide long term service and ongoing enhancements.

BUSINESS NEEDS

For this to be effective:

1) We need to make our own changes and updates quickly and easily.

2) We want to focus on our core business an dhave our Internet marketing partner keep our website up to date and Internet marketing strategy up to date for us.

3) We want to display an image gallery of our work / project/ showroom.

4) We need an online product catalog

5) We want to sell our products online / ecommerce.

6) We want to use email marketing to build relationships and increase sales

7) We need to save time by addressing Frequently Asked Questions (FAQs) on our site

8) We want to sell banner advertising to other businesses on our site

9) We need an event calendar and onling registration system.

10) We need part of our website only accessible to people with a login and password (Intranet).

11) We need to make sure our website works well on mobile phones.

12) We want to know how to apply social media (Facebook, YouTube, Twitter, Blogging, LinkedIn, etc.) in the following ways:

Monitor or brand / reputation
Manage our brand / reputation
Increase traffic to our site
Promote our brand
Promote events
Interact with clients and potential clients

GENERAL COMMENTS / QUESTIONS

1) Who would you say are your top 5 online competitors?

2) Our current annual revenue is approximately:

< $500K
$500K-$1M
$1-2M
$2-5M
$5-10M
$10M+

3) Our 3-5 year business growth objective is to:

Maintain our current level of revenue
Grow our revenue 5-10%
Grow our revenue 10-15%
Grow our revenue 15-30%
Grow our revenue 30-50%
Grow our revenue 50-100%
Grow our revenue more than 100%

4) The average annual value of a customer is:

< $1K
$1K-$10K
$10K-$25K
$25K-$50K
$50K+

5) Please list any other items you would like to discuss during our meeting.

Name

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