You have probably seen the predictions for astounding growth of our senior population in the next few years – it will double to 70 million by 2025. This huge shift in the age of our population presents both challenges and opportunities. This is where SYNERGY HomeCare comes in. A leader in the home health care field, SYNERGY caregivers provide in home care not only to seniors but also to special needs children, new mothers, and those recovering from illness or surgery.
WSI was retained by the Denver area franchisees to not only increase their leads with better web site rankings and local results but also to provide more information to the users of the site about SYNERGY and their services. Extensive keyword research was completed and the architecture of the Denver portion of site was optimized so the content would be most effective from both a SEO prospective as well as the user experience. Three pages per added for each of the individual five offices followed up by eleven new pages focused on the whole region for a total of 26 new pages. Examples of a few of the SEO optimized pages are shown below:
The new content is up on the site and the technical audit is complete so it is now time to begin the off page optimized phase of the project. Review accounts will be set up with Customer Lobby and the reviews syndicated to other sites. Our copywriters will be busy writing interesting, relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition each Google+ local page will be claimed, verified and fully completed with information about the company and local offices. Furthermore, citation building with high quality directories will be part of the off page strategy.
Each month, WSI will be analyzing the progress made on the key performance indicators of the implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.
WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.