What is web analytics, and why does it matter?

Web analytics is the backbone of digital marketing, offering critical insights into website performance, visitor behavior, and user interactions. Using a variety of analytics tools like Google Analytics and custom dashboards, we help businesses assess their online efforts and make data-driven decisions to optimize performance and achieve key objectives.

Which reports are most effective for measuring leads and sales?

Our reports focus on essential key performance indicators (KPIs) that reveal how your marketing channels contribute to leads and sales. By examining traffic sources, bounce rates, goal completions, conversion paths, and ROI, you'll have the insights needed to adjust strategies, optimize spending, and zero in on what works best for your business growth.

How can analytics and reporting guide data-driven decision-making?

With analytics, you’ll discover what’s working and what isn’t across your digital campaigns. This data-driven approach enables you to refine strategies, eliminate wasted spend, focus on top-performing content or channels, and continuously improve your marketing for measurable ROI.

Can analytics help me understand why my website traffic is dropping?

Yes—analytics tools can pinpoint sudden drops in traffic, helping you identify causes such as broken links, search algorithm changes, slow load times, or recent site updates. We analyze traffic sources, page performance, and user flow to uncover the root cause and help you recover lost visibility.

What’s the difference between metrics and KPIs in digital marketing?

Metrics are data points that measure various aspects of your marketing—like page views, bounce rates, or email open rates. Key Performance Indicators (KPIs) are the specific metrics that align with your business goals, such as conversions, leads generated, or cost per acquisition. Not all metrics are KPIs, but all KPIs are metrics that matter most.

What is conversion tracking and how does it work?

Conversion tracking measures when a user completes a desired action—like filling out a form, making a purchase, or calling your business. We set up conversion tracking using tools like Google Tag Manager and GA4 so you can clearly see which channels and content are driving real business results.

Why should small and mid-sized businesses invest in analytics and reporting?

Even modest-sized businesses benefit from knowing what’s working and what’s not. Analytics helps you stretch every dollar by focusing on the most effective strategies. From refining ad campaigns to improving website performance, data-driven decisions lead to smarter marketing and better ROI.

Analytics & Reporting: Maximizing Your Marketing Insights

When you're investing in marketing, tracking and analyzing the impact of your efforts is essential for growth. We're here to help you make sense of your data, turning complex analytics into clear, actionable insights that drive leads and sales.

Simplify Your Data with Comprehensive Reporting

Our reporting services compile, organize, and interpret your data, putting everything you need in one place. By tracking performance across your campaigns, you’ll gain a clear picture of what’s working and where there’s room to grow—without the overwhelm.

Unleashing the Power of Analytics

Behind every successful marketing campaign is a solid foundation of data. We provide the tools and guidance you need to understand what’s driving results, enabling you to fine-tune strategies for optimal performance.

A group of people are sitting around a table with coffee cups and papers.

Full-Stack Analytics for Smarter Marketing Decisions

Our full suite of analytics solutions helps you capture and compare marketing metrics, maximizing your return on investment. With our support, you'll be empowered to make data-backed decisions that keep your campaigns on the right track.

Did You Know?

Without data-driven insights, your marketing decisions are essentially shots in the dark. Here are some compelling statistics on analytics and reporting that highlight just how crucial data is for making informed choices:

Companies who adopt data-driven marketing are six times more likely to be profitable year-over-year

63%

63% of companies say that improved efficiency is the top benefit of data analytics

72%

72% of manufacturing executives say the rely on advanced data to improve productivity

80%

By 2025, 80% of data analytics initiatives that are focused on business outcomes will be considered an essential business capability

Your Analytics and Reporting Questions... Explained

Dive into the core of analytics and reporting with us. Discover the insights below to boost your business’s online success.

What is web analytics, and why does it matter?
Web analytics is the backbone of digital marketing, offering critical insights into website performance, visitor behavior, and user interactions. Using a variety of analytics tools like Google Analytics and custom dashboards, we help businesses assess their online efforts and make data-driven decisions to optimize performance and achieve key objectives.
Which reports are most effective for measuring leads and sales?
Our reports focus on essential key performance indicators (KPIs) that reveal how your marketing channels contribute to leads and sales. By examining traffic sources, bounce rates, goal completions, conversion paths, and ROI, you'll have the insights needed to adjust strategies, optimize spending, and zero in on what works best for your business growth.
How can analytics and reporting guide data-driven decision-making?
With analytics, you’ll discover what’s working and what isn’t across your digital campaigns. This data-driven approach enables you to refine strategies, eliminate wasted spend, focus on top-performing content or channels, and continuously improve your marketing for measurable ROI.
Can analytics help me understand why my website traffic is dropping?
Yes—analytics tools can pinpoint sudden drops in traffic, helping you identify causes such as broken links, search algorithm changes, slow load times, or recent site updates. We analyze traffic sources, page performance, and user flow to uncover the root cause and help you recover lost visibility.
What’s the difference between metrics and KPIs in digital marketing?
Metrics are data points that measure various aspects of your marketing—like page views, bounce rates, or email open rates. Key Performance Indicators (KPIs) are the specific metrics that align with your business goals, such as conversions, leads generated, or cost per acquisition. Not all metrics are KPIs, but all KPIs are metrics that matter most.
What is conversion tracking and how does it work?
Conversion tracking measures when a user completes a desired action—like filling out a form, making a purchase, or calling your business. We set up conversion tracking using tools like Google Tag Manager and GA4 so you can clearly see which channels and content are driving real business results.
Why should small and mid-sized businesses invest in analytics and reporting?
Even modest-sized businesses benefit from knowing what’s working and what’s not. Analytics helps you stretch every dollar by focusing on the most effective strategies. From refining ad campaigns to improving website performance, data-driven decisions lead to smarter marketing and better ROI.

Beyond Analytics & Reporting

Accurate analytics and reporting are crucial, but they’re just one piece of the puzzle. For real results, it's essential to align your data insights with targeted messaging, audience segmentation, and conversion-focused optimizations. When these elements work together, your digital marketing can truly take off.

EXPLORE OUR FULL SUITE OF DIGITAL MARKETING SERVICES ➜

Get in touch with WSI-Summit in Oklahoma City today. We're ready to partner with you to help grow your business.

We look forward to connecting with you!

"We have a great business relationship with WSI. We had worked with several other marketing companies in the past who didn't deliver results and I'm happy to say WSI is doing that for us. They help bring our vision to life in a way that makes sense."

Dr. Selina McGee - BeSpoke Vision , FAAO and Owner

Let's talk analytics

Analytics & Reporting

I consent to WSI collecting my contact details and sending me digital communications. You may unsubscribe at any time.

We are committed to protecting your privacy. For more info, please review our Privacy Policy and Cookie Policy.

Analytics & Reporting: Maximizing Your Marketing Insights