Digital Public Relations
If the term
public relations brings to mind thoughts of mundane press releases, you might be a decade or two behind. In this age, digital public relations brings your brand story to the forefront of the conversation through a network of strategic and competitive partnerships.
You can’t start a digital PR campaign until your objectives are defined
In the early days of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR strategy to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increase brand recognition.
Design an impactful link building strategy
Link building is a core element of successful digital public relations. Earning enough reputable links back to your site not only demonstrates brand authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.
Active outreach and strategic relationships intensify your brand story
As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites, or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.
Did You Know?
As more consumers become savvy and guarded against targeted advertising, it’s becoming vital that the way you communicate with your audience evolves as well.
93%
93% of PR experts believe influencer marketing is an essential tool in today’s public relations
42%
42% of people trust press releases over other media channels
25%
25%
A multi-media release can boost engagement by up to 12% and can increase follow-on articles by up to 25%
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Email is the most popular communication tool among PR professionals
Your Digital Public Relations Questions Answered
Let's discuss the essentials of digital public relations
What is digital public relations?
Digital public relations (PR) is a modern approach that builds upon traditional PR by leveraging digital platforms to effectively communicate your brand story, manage your brand's reputation, and engage with your target audience. Unlike conventional PR, digital PR utilizes various online tools, including social media, content marketing, email campaigns, influencer collaborations, and online press releases, to communicate your brand’s message and story.
How can digital public relations enhance my brand’s image?
Through strategic content distribution, media placements, and social media engagement, digital PR allows you to craft a compelling brand narrative that resonates with your target audience. It can showcase your brand's values, achievements, and expertise, positioning you as an industry leader and trusted authority. By managing online interactions and addressing any negative sentiment, digital PR helps your business build credibility and trust among its audience. Through leadership, storytelling, and impactful campaigns, digital PR generates buzz around your brand, attracts more followers, and creates meaningful connections with your customers, contributing to increased brand loyalty and business growth.
What are the most common types of digital media public relations content?
Common digital public relations content types include press releases, blog posts, articles, social media posts, and multimedia content like videos and infographics. These resources are shared with industry influencers, bloggers, online publications, and digital media to reach a wider audience and help disseminate your brand’s message. Additionally, digital PR may involve case studies, interviews, testimonials, and online events to build brand credibility, increase online visibility, and foster meaningful connections with the target audience.
We do more than just Digital Public Relations Services
Having an effective digital PR plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing . If you want to see results from your digital efforts, you need to think beyond your PR Strategies.
Connect with WSI-Summit in Oklahoma City today. We're here to partner with you to enhance your brand's story with Digital PR Strategies.
Let's talk Digital PR
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