Social Selling with LinkedIn
Using social media for lead generation – what we like to call Social Selling – is where the most successful salespeople are concentrating their efforts in today’s extremely competitive digital marketing landscape.
We offer training to assist business and sales professionals in expanding their businesses by utilizing LinkedIn to initiate more tailored conversations.
Consumers start the buying process online
Innovative salespeople and sales teams understand the buying process is happening with or without them. Although the telephone may have been your go-to sales tool in the past, it's no longer effective in today's consumer landscape. And it definitely won't grab the attention of customers who can't resist checking their email every 10 minutes. As any experienced sales professional understands, it's crucial to be where your customers are - and nowadays, that place is online.
Adapt or get left behind
Today’s salespeople need to be able to adapt and stay relevant with today’s consumers, which means becoming a hybrid of a traditional sales expert and an individual who has a strong social presence, social clout and thought leadership. LinkedIn is one of the most important tools you can use in social media to connect with your customers.
About Gunnar Hood - Social Selling and LinkedIn Trainer and Coach
Since 2013, Gunnar has helped thousands of professionals (both individually and through companies) explore , understand, and harness the power of Social Selling, LinkedIn, and Sales Navigator to advance their careers, thought leadership, and sales.
Gunnar is frequently asked to share his knowledge of LinkedIn with audiences at local and global conferences, webinars, corporate events, and in both large and small group settings. From a 45-minute overview to half-day and multi-day workshops, Gunnar tailors the content to the audience needs and goals.
Since 2022, he has partnered with Social Sales Link to help provide drop-in group coaching. This monthly membership provides eight one-hour group coaching sessions each month to discuss everything from profile optimization to using Sales Navigator. Drop-in for a few minutes or stay for the entire hour. Members benefit from the experience of multiple coaches and get to hear how other professionals have implemented the strategies and tactics.
THE SOLUTION
Our social selling training programs
Training for Sales Teams
Our training programs on LinkedIn and Sales Navigator are the most effective, efficient, and successful methods to help your sales team excel in social selling for business growth. We tailor each training to your company's goals.
Individual Training
LinkedIn is the ultimate networking and sales tool. Mastery of this platform is a vital skill for any professional tasked with generating new business. We offer both group and private training to individuals.
This program is designed for professionals who are eager to express and enhance their insights in the digital landscape. It is a joint initiative focused on capturing your knowledge and communicating it efficiently within your professional community.
Empowering you with Social Selling Education
Here's a quick glimpse at our course features:
- Individually tailored course content based on your specific goals and learning objectives.
- Sessions are recorded so you can refer back to the training at any time.
- Assignments for reference and to help reinforce learning.
- Instructor-lead training to guide you through the process
During the course you will learn how to:
- Optimize your social media profiles to ensure maximum visibility and credibility with buyers.
- Develop a roadmap of your ideal demographics' buyer persona.
- Learn to publish, share and syndicate valuable content.
- How to conduct searches to find people and connect.
- Deep dive into other powerful areas of LinkedIn.
- Develop powerful, internal assets to drive internal leads and amplify lead conversion.
Did You Know?
Social media platforms have become an integral part of doing business, and here are some stats to reflect it:
FAQs
What is Social Selling?
Social selling refers to the practice of using social networks and social media platforms to find, connect with, engage, and nurture sales prospects. It's a modern sales technique that allows salespeople to directly interact with their prospects through social media channels. The goal of social selling is to build relationships and trust with potential customers by providing value through insightful content, answering questions, and engaging in conversations, rather than using traditional direct selling tactics.
How Can I Integrate Social Selling into my Current Sales Processes?
Incorporating social selling into your current sales process requires a strategic approach that combines traditional sales methods with active involvement on social media and the sharing of valuable content. Unlike conventional sales methods that depend on direct outreach, social selling enriches your sales journey, fosters deeper connections with potential clients, and, ultimately drive more sales.
How Can Social Selling Increase Sales?
Social selling significantly increases sales by leveraging social media to enhance lead generation, provide sales intelligence, and establish trusting relationships with potential customers. This approach enables salespeople to identify and connect with more targeted leads, tailor their pitches based on insights gained from social media, and shorten sales cycles due to the trust and credibility built through ongoing engagement. By positioning themselves as industry experts and trusted advisors, salespeople can improve conversion rates, as prospects are more likely to purchase from someone they trust. Social selling also facilitates better customer relationships, leading to increased satisfaction and retention, and generates higher quality leads through more personal and direct engagement.
Can Artificial Intelligence Assist with Social Selling?
Artificial intelligence has the ability to greatly improve social selling by providing tailored support and streamlining tasks, enabling sales professionals to concentrate on building relationships and engaging in strategic activities.
How is social selling different from traditional selling?
Unlike traditional selling, which focuses on cold outreach and direct pitches, social selling emphasizes building relationships, engaging with prospects’ content, and nurturing leads over time.
What types of posts work best for social selling?
- Personal insights & industry trends
- Client success stories (without naming them if necessary)
- Tips & advice tailored to your audience
- Engagement questions that invite conversation
We go beyond Social Selling.
Social selling is a powerful tool for generating leads and driving sales, but it works best when combined with a well-rounded digital marketing strategy. To maximize results, integrate social selling with other digital tactics for a more effective and sustainable approach to growth.
Speak with Gunnar Hood
Since 2013, Gunnar has been assisting organizations and individuals in utilizing the potential of social selling to advance their businesses and careers.
Whether you need a little extra help with your LinkedIn strategy or you want to explore social selling in your organization, let's schedule a conversation.
Let's talk social selling
Social Selling
I consent to WSI collecting my contact details and sending me digital communications. You may unsubscribe at any time.
We are committed to protecting your privacy. For more info, please review our
Privacy Policy and
Cookie Policy.
